Red Bull in Public Relations

Red Bull continues to be a powerhouse as a Public Relations campaign because this brand has seen its fair share of bad publicity but continues to move forward using many different platforms. Redbull had an advertisement which was cause for a lot of controversy when they showed Jesus walking on water and attributed it to be a result of drinking Redbull opposed to being a miracle.

While many brands would not have recovered from that, Red Bull proceeded to recover and conquer even greater heights especially in extreme sports and dancing competitions such as the Red Bull Beat Battle. They have managed to get in to a variety of areas where they dominate the scene and give it wings. The brand is established globally and shows how a Public Relations disaster can be turned into a great opportunity after strategic planning and thorough research of ones target publics.

Recent success
A recent headline maker has been the Stratos Campaign success which saw Red Bull be part of a once in a life time experience using a Facebook account and new Twitter handle to update followers on their mission to the edge of space. Many brands can learn from Red Bull and improve their Public Relations effort to create the change they want to see in their organisations.