Red Bull continues to be a powerhouse as a Public Relations campaign because this brand has seen its fair share of bad publicity but continues to move forward using many different platforms. Redbull had an advertisement which was cause for a lot of controversy when they showed Jesus walking on water and attributed it to be a result of drinking Redbull opposed to being a miracle.
While many brands would not have recovered from that, Red Bull proceeded to recover and conquer even greater heights especially in extreme sports and dancing competitions such as the Red Bull Beat Battle. They have managed to get in to a variety of areas where they dominate the scene and give it wings. The brand is established globally and shows how a Public Relations disaster can be turned into a great opportunity after strategic planning and thorough research of ones target publics.
Recent success
A recent headline maker has been the Stratos Campaign success which saw Red Bull be part of a once in a life time experience using a Facebook account and new Twitter handle to update followers on their mission to the edge of space. Many brands can learn from Red Bull and improve their Public Relations effort to create the change they want to see in their organisations.
While Public Relations is often confused with Marketing or Advertising it is very important to be able to differentiate between the three in order to effectively use Public Relations to the benefit of any organisation you work with at an optimum level opposed to merely Advertising and Marketing. This week we take a look at Nando's as well as Nando's Campaigns overall all as successful Public Relations mechanisms enforced. How did they manage to make the cut?
Not only do they deliver amazing advertisements that are always relevant and in alignment with what is in our headlines, but the manner in which they manage to tie Public Relations and Advertising into a spicy mix is commendable! Although some of the advertisements have been kicked of TV after a day or two of airing, Nandos advertisements continue to be some of the most interesting and funniest advertisements that raise important issues in a humorous light. Whether it's religion, politics or hot issues Nandos have managed to leave their mark on it if public are interested in it.
Nandos have a very interactive website that true to the brand as a whole and filled with many different components that other restaurants fail to grasp. The Nandos website is also themed in accordance to the brand as a whole which is particularly of interest because we are in a time when most other restaurants are moving to a more urban and modern look. The Public Relations demonstrated by Nandos is not just limited to Advertising, but is the cohesiveness in the advertisement, the website, the look and feel of the brand, the brand identity and the way it is communicated to the public and stakeholders.
They are able to communicate with their stakeholders all over the world on various mediums outside of the website including their Twitter handle and Facebook page to ensure that they meet the requirements of their customers. While there are many restaurants, Nando's continues to be on a level that is above standard especially in South Africa.
